Digital Advertising for Political Campaigns

We will guide you through the process of digital advertising for political campaigns.

How to Succeed With Digital Advertising for Political Campaigns

65% of adults turn to digital channels to get info about an election.

43% of voters search for more information about a candidate after viewing a digital ad.

Frequency is KEY

  • Reach your target audience many times (in some cases 25-50 times within a month, depending on audience size and targeting strategy).
  • We will provide a custom audience forecast, including estimated monthly impression share.

Target the Right Audience

  • Our targeting strategies include Behavioral Targeting, Keyword Targeting, Artificial Intelligence, Retargeting and Custom Audience Matching + Lookalike Audience.
  • With Custom Audience Matching + Lookalike Audience, we have the ability to utilize Email and Address Matching.  If you have an email/address database that you’ve collected or bought, we can target those addresses when they are online.
  • Digital is also a great alternative to Direct Mail. And way more cost effective too.
  • Your ideal voter can be targeted to characteristics such as geographic location, online and offline behavior, voting history, gender, ethnicity, education level, income, and more!

The Power of Video

  • Video continues to drive the highest engagement of any form of content.
  • Reach voters with Video Pre-Roll, Over-The-Top (OTT) and Social Mirror video ads, utilizing Behavioral Targeting, Keyword Targeting,  Intelligence, Retargeting and Custom Audience Matching.

Best Digital Tools for Political Advertising

Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking to your website, and run across all devices using the following targeting strategies.Social Mirror

  • Social Mirror ads look like your social media display or video posts but appear on other websites and apps and run across all devices using behavioral, keyword and AI targeting + retargeting.

  • Optional: Custom Audience Matching & Lookalike Audience, Geo-Fencing + Geo-Retargeting

Mobile Conquesting Uses location based, demographic, and behavioral targeting to reach consumers with display and video ads on their mobile devices.Mobile Conquesting

  • Using location based, demographic, and behavioral targeting to reach consumers with display and video ads on their mobile devices.

  • Mobile Conquesting can include Geo-Fencing and Geo-Retargeting at no additional cost.

Our Over-The-Top (OTT) video ads are embedded into programming content people stream on their internet Connected TVs using our targeting strategies.OTT (Over-The-Top)

  • Our Over-The-Top (OTT) video ads are embedded into programming content people stream on their internet Connected TVs, using behavioral and AI targeting + retargeting.

  • Optional: Custom Audience Matching & Lookalike Audience

Digital Tool Icons-05

Video ads play before the content someone has clicked to watch and appear on thousands of websites or apps, across all devices, using behavioral, keyword and AI targeting + retargeting.Video Ads

  • Video Ads play before the content someone has clicked to watch and appear on thousands of websites or apps, across all devices, using behavioral, keyword and AI targeting + retargeting.

  • Video Ads can be skippable or un-skippable, depending on the publisher.
  • Optional: Custom Audience Matching & Lookalike Audience, Geo-Fencing + Geo-Retargeting.

Political Targeting Category Examples:

Political Targeting Category Examples
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